Search results for " pragmatic legitimacy"

showing 2 items of 2 documents

CORPORATE SOCIAL IRRESPONSIBILITY AND AUDIENCE SUPPORT: LESSONS FROM THE PARMALAT SCANDAL

Audience support moral legitimacy pragmatic legitimacySettore SECS-P/08 - Economia E Gestione Delle Imprese
researchProduct

Legitimacy Maintenance After a Corporate Social Irresponsibility Scandal: Lessons From The Parmalat Case

2014

From the organizations’ perspective, maintaining legitimacy in such contexts has been considered relatively unproblematic (Patriotta, 2011; Scherer et al., 2013) as it entails following adaptive strategies and conforming substantially (or even merely symbolically) to the dominant institutional logics (Suchman, 1995; Elsbach, 1994; Scherer et al., 2013). 3 Nonetheless, whilst the implementation of a adaptive strategy to maintain the corporation with its main audiences is a necessary phase, it cannot be considered sufficient to assure the maintenance of audience support. Audiences evaluate competitive advantage and other sources of reassurance that supporting the company is worthwhile from a …

legitimacy maintenance scandal moral legitimacy pragmatic legitimacy audience support decisionsSettore SECS-P/08 - Economia E Gestione Delle Imprese
researchProduct